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    2012/11/15

      Leupold Optics Display Helps Consumers Hunt for State-of-the-Art Equipment





    Frank Mayer & Associates, Inc.has teamed up with Leupold & Stevens®, a leader in designing, machining, and assembling precision optical instruments, to develop the Leupold Optics merchandiser. 

    The Leupold Optics Merchandiser allows consumers to make purchasing decisions based on hands-on familiarity with the sporting optics products. Placed in Cabela's®, Bass Pro Shops and other regional sporting goods retailers nationwide, the merchandiser showcases various riflescopes, binoculars and rangefinders, giving the consumer the opportunity to experience the Leupold® product options available.  

    A first for sporting optics, the displays are set up within the store environment, instead of behind the counter, which allow for consumer engagement at the store level. Informational product guides, updatable graphics and ease of merchandising product, assist the consumer to make informed decisions on Leupold® product selections.