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  • 2012 OMA Winners Announced



    POPAI announced OMA Winners 2011 of its 53rd annual Outstanding Marketing at Retail Achievement (OMA) Awards Competition during GlobalShop 2011. More than 500 entrants from over 100 companies were adjudicated in 26 industry categories during this year’s competition. Entries were judged on design, innovation, interactivity, and the proven ability to lift sales.

    “Recognizing the most innovative and effective in-store media in each industry category is an important way to establish the ever changing standard of excellence in marketing at retail,” said POPAI Chairman Chris Young, President and COO, SMP In-Store Marketing Solutions. “Each year the OMA Awards Competition receives a myriad of entries from around the world that demonstrate the impressive creativity and evolution of the marketing at retail medium. Winning an OMA is a great way for an organization to establish and communicate its understanding of the power and effectiveness of marketing at retail.”

    “POPAI, its members and the entire marketing at retail community come together each year to honor our industry’s exemplary merchandising and display campaigns, as well as the remarkable leaders and creative talent throughout the world,” said Richard Winter, POPAI President. “We congratulate this year’s winners and finalists on their outstanding achievements, and look forward to their continued success as they help advance the marketing at retail medium in the years to come.”

    Display of the Year

    The most prestigious award presented during POPAI’s OMA Awards Competition, the Display of the Year, is awarded across three divisions based upon length of time in the store – temporary, semi-permanent, and permanent. Only those entries that win a gold OMA qualify for consideration in the Display of the Year.

    The 2011 Display of the Year winners are:

    • Digital – SapientNitro for The World’s First Smile-activated Ice Cream Vending Machine produced for Unilever Italy Holdings.
    • Temporary - Artisan Complete for Sharpie “Try Me” Floor Display produced for Sanford Canada (a divsion of Newell Rubbermaid Canada, Inc.)
    • Semi-Permanent - Innerworkings for Absolut Glimmer Holiday Merchandiser produced for Pernod Ricard.
    • Permanent - Rapid Displays for Barnes and Noble Rack produced for LeapFrog.


    Creative Best of Show

    The 2011 Creative Best of Show Award was also awarded during POPAI’s annual awards celebration. The award is presented across three divisions based upon length of time in the store – temporary, semi-permanent, and permanent. The Creative Best of Show Award celebrates the creativity of merchandising design and execution separately from sales results, and engages the creative community through acknowledging excellence based solely on ideation, imagination, and forward thinking.

    This year’s Creative Best of Show winners are:

    • Temporary - Boomerang for Unilever Mexico — Rexona Adventure Island Display.
    • Semi-Permanent - LAgraphico for Walt Disney Studios Motion Pictures — Tron: Legacy Standee.
    • Permanent - Mechtronics Corporation for Procter & Gamble Corporation — Fusion ProGlide National Endcap.


    Competition Format

    The competition was judged by a team of independent marketing at retail professionals representing a variety of relevant disciplines in a two-tiered adjudication process.

    The first phase of the judging process is completed online. Judges review case history responses and evaluate entry responses to questions focusing on design, engineering, shopper engagement, retail experience, brand performance, and sales results.

    The second phase of the judging process is completed on the OMA Show floor during GlobalShop. Judges are divided into teams with representation from all areas of the industry including brands, retailers, ad agencies, and producers/suppliers. These teams collectively evaluate the entries in each category, validating their online scores.

    A complete list of winners can be viewed here or the online creative gallery.