• Home >> News & Events
  • Creating A Store Within A Store

    2012/5/16

     Harbor Industries was honored with the Global Instore Communications (GIC) Permanent display of the year award for the Shaw HGTV Floor Covering Department. The award was presented to Harbor at the conclusion of the annual GIC meeting which was held this year in Quebec City.

    Harbor Industries designed, developed and produced the HGTV Floor Covering Department for Shaw Industries to highlight the HGTV product in a store-within-a-store environment. The HGTV environment includes signage and six independent displays that each showcase the various categories of floor covering in the

     

    HGTV product line. The HGTV categories include Hardwood, Laminate, Carpeting, and Rugs. Each unit was specifically designed with custom product and brand messaging for HGTV and Shaw Industries. In addition, each display communicates important information and tips that were specifically targeted towards the demographics of their female consumer.

    Global Instore Communications is an organization of seventeen companies from all continents which exists to promote the exchange of the very best POP ideas through creativity and friendship. Through our joint expertise the group can offer the very best in POP design and manufacturing in most mediums, from plastic to metal, cardboard to wood and interactive displays worldwide. Harbor joined GIC as candidate member in 1994 and was made a full member in 1996.

    Harbor Industries delivers exceptional consumer experiences by planning, designing, developing, and producing engaging point-of-purchase displays and store fixtures for leading consumer goods companies and retailers.