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  • Dove End Cap Case Study

    2014/10/28

    Visually communicating the Dove brand essence

    CHALLENGE

    Bring the Dove “Real Beauty” essence to life.

    SOLUTION

    • Dove “Real Beauty” imagery was precisely executed.

    • Illumination throughout with curved lines echo brand character.

    • Sufficient white space to communicate brand message balanced with the right amount of product to be merchandised.