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  • Holographic Display Catches Shopper & Retailers Attention

    2012/5/9 POPAI

     

    Everyone from big box Retailers to Mom and Pop stores understands the value of having that special location or display that stands out in the crowd of saturated advertising messages in today’s retail environment. More and more, the retail environment is becoming a sea of brands fighting for the shopper’s attention.

    Marketing Ad Group has found a unique way to cut through this tidal wave of advertising with their Holographic Greeter, which is an information, branding and promotional messaging medium that displays a holographic image projected onto a life-sized cut-out that is so unique and lifelike, shoppers can’t help but stop and stare. If that wasn’t enough, now a Counter Display Module is available to bring actual products into the presentation! The Counter Display Module is a wraparound gondola/shelf unit perfect for new item introductions, a secondary location, seasonal specials and demos. The Counter Display Unit modularly docks with the Holographic Greeter creating a product selling unit unmatched in it’s ability to bring the consumer to the point of purchase. Applications are perfect for endcaps and freestanding displays and the entire system is built on concealed caster wheels making setup and repositioning a snap!

    The Holographic Greeter is the only patented system on the market designed exclusively for the constraints and rigors of retail. All Steel construction features a compact 15” x 40” footprint (27” x 40” with the CDM), available Stand Branding in your equity, AromaFusion™, Speaking Glass™, Counter Display Module™, wireless updating, Video-in-Video capabilities and interaction using QR Codes, all engineered to keep marketing costs to a minimum while maximizing effectiveness of marketing campaigns.

    Bill Barrett, Product Development Manager with Marketing Ad Group, says “We guarantee to be the most impactful in-store P.O.P. media available today. Our business model revolves around our Universal Master Design Concept™. This allows us to offer the most affordable cost in market because we design around a master silhouette so updating videos doesn’t require complete retooling of the platform. With our lease program, upfront costs are extremely low and updating content with additional videos is so affordable you will be tempted to change your marketing creative daily”!

    Marketing Ad Group offers the Greeters for lease, purchase or through their Co-Op Program which offers participating retailers an opportunity to turn this captivating promotional and branding concept into a revenue producing vehicle for their business while also benefiting from the increased exposure and sales lift provided by this captivating device.