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    2012/11/13

     Little Giant POP Display Steps Up Presence at Home Improvement Stores


    Amazing Little Giant Select Step Ladder - Source


    Little Giant Ladder Systems, makers of the classic original multi-use ladder, have introduced the Select Step ladder to home improvement retailers across the country. Designed for the contractor or do-it-yourselfer, Little Giant Ladders are highly configurable and offer the flexibility and advantages of an A-frame ladder, extension ladder and step ladder. In addition to being extremely versatile, Little Giant also offers accessories like a telescoping ladder plank, leg leveler and WingSpan wall standoff, an already versatile ladder becomes the perfect tool for any job. 

    Some of the features that make the Little Giant Select Step Ladder a step above the rest:

    - Can be used as a staircase or 90-degree ladder
    - Very lightweight yet extremely strong
    - Built-in no-pinch Comfort Step™
    - Triple-Position AirDeck
    - Integrated Tip & Glide wheels for easy transport
    - Versatile top cap complete with integrated tool slots and work tray
    - Heavy duty rated/Type IA; up to 300 lbs
    - Made in USA 

    So.....big deal right? It is if you consider how large, bulky ladders are merchandised at most home improvement stores. Little Giant Ladder wanted to break free of the typical  "in-aisle clutter" which is exactly what they did with a unique ladder boot display. 

    Holding 2 ladders each, the display boot reinforces all of the important features listed above and then some. Angled copy panels on both sides of the boot display show consumers the unique characteristics that the New Select Step has to offer. The sides of the boot display let shoppers know that the Select Step is equivalent to six different ladders, again reinforcing the idea that one ladder does it all.

    To complete the visual package, Little Giant utilized a graphic wrap over the top of the ladders to serve as a protective barrier and as a billboard for additional messaging. Printed on all four sides, the upper graphic wrap conveyed additional product features such as the AirDeck and Tip & Glide Wheels. The most impactful image though is of the women hanging a picture in what appears to be an almost impossible configuration of the Select Step Ladder. Adjacent to this image is a strategically placed tagline..."Never Feel Nervous on a Ladder Again". The combination of these two elements is quite effective.......cleverly done!